Brand identity
The brand of Rogue by Day was born of a desire to break free from the everyday monotony of corporate fashion. The brand colours are inspired by unexpected life in cold environments, like a red umbrella in a grey storm, an orange wildflower in the concrete or a bright koi fish in murky waters. Bringing across sophistication with neutral colours of black and white, uses of Umber Orange as an accent colour adds a sense of spontaneity. The wordmark was hand developed to create evoke the feeling of unpredictability, playfulness and energy, connected by wild loose thread.
Brand Collaterals
The visual system of Rogue by Day's is brought to life in each touchpoint—from business cards to shipping packages. Each element was designed to feel much like the brand name, rogue. Flexible enough to give a sense of individuality and grounded enough to remain elegant.
Art Direction
The visual style of Rogue by Day is about turning any moment at any day beautiful. Like documenting something interesting on your walk, relaxed and seemingly low effort, as if capturing the moment without over-posing. There is no perfect time to go rogue because rogue is never perfect.
Thank you!
Haonmade continues to work closely with the team at Rogue by Day, stay tuned!
