Rainley

the Brief

As Rainley prepared for launch, they brought us in to help steer the brand’s creative direction. We collaborated closely to refine the visual identity, design and develop their Shopify store, and craft content for email and social, ensuring every touchpoint reflected their vision for modern, smarter water care.

Service Provided:

CREATIVE DIRECTION, WEB DESIGN, SOCIAL MEDIA, GRAPHIC DESIGN

Rainley

the Brief

Service Provided:

CREATIVE DIRECTION, WEB DESIGN, SOCIAL MEDIA, GRAPHIC DESIGN

Rainley

the Brief

Service Provided:

CREATIVE DIRECTION, WEB DESIGN, SOCIAL MEDIA, GRAPHIC DESIGN

Water Filter, But Make It a Beauty Essential.

As Rainley’s creative partner for launch, we dug into their vision, retail goals, and inspiration.

The target was clear: youthful but essential across all ages. We built a visual world that speaks to people who care about skincare and haircare basics — but still want products that feel cool, intentional, and shelf-worthy.

As Rainley’s creative partner for launch, we dug into their vision, retail goals, and inspiration.

The target was clear: youthful but essential across all ages. We built a visual world that speaks to people who care about skincare and haircare basics, but still want products that feel cool, intentional, and shelf-worthy.

SHOPIFY ECOMMERCE WEBSITE

We started with a Shopify template and shaped it to fit Rainley’s brand. Since the product photos weren’t ready yet, we made all the visuals from scratch using photoshop edits and custom graphics. The site gave Rainley a solid, clear online presence right from launch.

EMAIL MARKETING Design

Shopify Email is an email marketing tool that comes with Shopify’s eCommerce subscription. With its design builder being pretty basic, we decided to get creative with visuals. Our goal was to make the emails stand out, keeping them sleek, clean, and visually appealing.

Social media content

Social media is key to Rainley’s long-term success, not just as a marketing channel but as a space to build brand presence, communicate purpose, and connect with a younger audience.

We created a series of visually engaging social graphics to educate on skincare, haircare, and Rainley’s product benefits. The content highlights common pain points and shows how Rainley addresses them, with each piece designed to be informative, on-brand, and shareable, blending utility with aesthetic appeal.